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Jumana Shoukry-Boulos
Mar 23, 20232 min read
McDonald's campaign "Raise the arches”.Innovation in minimalist advertising
The international restaurant chain, McDonald's, considered the fast-food giant, is known as a leading brand that has strongly adopted...
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Jumana Shoukry-Boulos
Oct 8, 20191 min read
13 reasons why you should embrace Branding
1. "Modern marketing today is based on the art of brand building: unbranded, the product is nothing but a commodity sold for the lowest...
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