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Jumana Shoukry-Boulos
- Mar 23
- 2 min
McDonald's campaign "Raise the arches”.Innovation in minimalist advertising
The international restaurant chain, McDonald's, considered the fast-food giant, is known as a leading brand that has strongly adopted...
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Jumana Shoukry-Boulos
- Mar 21
- 2 min
When creativity undermines Brand’s trust -Roladin's chain and the donuts.
For the Hanukkah holiday, Roladin, the largest confectionery chain in Israel launched an advertising campaign under the title "FOLLOW...
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Jumana Shoukry-Boulos
- Oct 9, 2019
- 1 min
13 reasons why you should embrace Branding
1. "Modern marketing today is based on the art of brand building: unbranded, the product is nothing but a commodity sold for the lowest...
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