Jumana Shoukry-Boulos

Ph.D. Student in Branding Strategy

Researcher, Lecturer, and Consultant in the Branding Strategy.

Title

JISY Branding, Innovation in Brand Strategy.

Work

jumanashoukry@gmail.com

Email

ORCID Profile

https://orcid.org/0009-0007-0820-9916

Akko, Israel, Box office, 3006

Address

Hello! I'm Jumana

Today, creating powerful branding to maintain customer preference for a product becomes one of the biggest marketing challenges. At the same time, accelerated technological advances and globalization are turning social media channels into an intense key tool for establishing strong brands in all areas. Therefore, in order to win your customer loyalty day by day, you need a branding and digital strategy, and I believe that my rich professional experience combined with my academic studies has provided me with valuable insights and practical perspective needed to address these challenges and deliver smart, creative and result-focused goals.

EDUCATION

2022 -Today

Ben Gurion University of the Negev

Doctorate Student (Ph.D.).

Main field of interest is Brand Strategy.

Supervised by Prof. Oded Levengart.

2017-2018

Haifa University

Doctorate Student (Ph.D.)

Supervised by Pro. Aviv Shoham

2004

Haifa University

Master's degree in Business Administration (MBA) – specializing in Marketing.

2000

Haifa University

Bachelor of Arts (BA) in Psychology and Gender Studies.

EXPERIENCE

Experience

2019- Today

JISY Branding

Innovation in Brand Strategy

Consultant and lecturer on Establishing Branding strategy, personal branding on social media, blue ocean strategy, brand storytelling as a strategic asset.

Social media manager: Development of brand awareness and online reputation, Content management (including website), Producing and editing videos and posts.

2016-2017

A nonprofit organization for promoting culture and art

Marketing and managing the online global marketplace for arts and design products created by Palestinian artists.

2004-2015

Marketalents

Marketing Strategy, Advertising & PR

My responsibilities included developing marketing and branding strategies, managing advertising and digital campaigns, producing corporate events, conducting market research and PR, creating promotional videos. Coordinating training programs for entrepreneurs and business owners. Guiding courses, workshops on various topics on marketing.

LECTURES & WORKSHOP TOPICS

Lecture & Worshop Topics

Personal Branding

1

2

7

1

1/7

Social Responsibility

1

2

6

1

1/6

Brand Crisis

1

2

5

1

1/5

Branding, Positioning Differaniation

1

2

7

1

1/7

Storytelling

1

2

6

1

1/6

Women in Branding

1

2

4

1

1/4

Why me

WHY ME

Four basics that create my
A.D.E.L
action strategy

Up to date with the latest digital advancements

DIGITAL CHANNELS

Exposed to huge knowledge as a PhD student

ACADEMY

More than 15 years experience in marketing

EXPERIENCE

Ongoing learning through global courses and conferences

LEARNING

ACADEMIC INSTITUTIONS &
BUSINESS ORGANIZATIONS

Delivering a lecture “How to manage brands in a crisis" to students in the Department of Business specializing in marketing

A letter of thanks stating that my lecture was professional, diverse, fascinating, and inspiring

Lectures and workshops on building a marketing and branding plan, the art of sales, and self-marketing

Lectures and workshops on building a marketing and branding plan, the art of sales, and self-marketing

Delivering a lecture of 4 sessions, on the topic: ” Branding Strategy, Positioning, and differentiation”

Lectures and workshops on building a marketing and branding plan, the art of sales, and self-marketing

Delivering a lecture during Women's Month at KLIKA in Akko city - joint work complexes - on the topic” Women in Branding: Advertising Revolution and Women's Empowerment”

Delivering a lecture on “Women-Centric Marketing” at a seminar for employees of the Maouf Unit of the Small and Medium Business Agency of the Ministry of Economy and Industry

LECTURS&WORKSHOPS

TRAINING&CONFERENCES

TRAINING & CONFERENCES

Online Advertising event addressing several topics: digital, branding, social networks, affiliate

World Conference on Digital Marketing and Affiliate Marketing. Bangkok, Thailand 2019

Presenting my thesis model at the EUROMED 2017 conference at University of Rome Sapienza, Rome, Italy

Seminar in Shanghai China, joint international study trip

Trainig Program"MEET US"San Diego,USA. Funded by the US State of Department

Training conference.Istanbul,Turkey. Funded by the US State of Department

Training conference. Dead Sea, Jordan. Funded by the US State of Department

Training for Civil Society Organizations. Egypt. Funded by the US State of Department

Virtual Facebook summit 2021 covered several topics: digital strategies, promoting brands, innovation, personalization ads, social responsibility, VR & AR