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Jumana Shoukry-Boulos

Ph.D. Student in Branding Strategy

Researcher, Lecturer, and Consultant in the Branding Strategy.

Title

JISY Branding, Innovation in Brand Strategy.

Work

Email

ORCID Profile

Akko, Israel, Box office, 3006

Address

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Hello! I'm Jumana

Today, creating powerful branding to maintain customer preference for a product becomes one of the biggest marketing challenges. At the same time, accelerated technological advances and globalization are turning social media channels into an intense key tool for establishing strong brands in all areas. Therefore, in order to win your customer loyalty day by day, you need a branding and digital strategy, and I believe that my rich professional experience combined with my academic studies has provided me with valuable insights and practical perspective needed to address these challenges and deliver smart, creative and result-focused goals.

EDUCATION
EDUCATION
2022 -Today

Ben Gurion University of the Negev

Doctorate Student (Ph.D.).

Main field of interest is Brand Strategy.

Supervised by Prof. Oded Levengart. 

2017-2018

Haifa University

Doctorate Student (Ph.D.) 

Supervised by  Pro. Aviv Shoham

2004

Haifa University

Master's degree in Business Administration (MBA) – specializing in Marketing.

2000

Haifa University

Bachelor of Arts (BA) in Psychology and Gender Studies.

EXPERIENCE
EXPERIENCE
2019- Today

JISY Branding 

Innovation in Brand Strategy

Consultant and lecturer on Establishing Branding strategy, personal branding on social media, blue ocean strategy, brand storytelling as a strategic asset.

 Social media manager: Development of brand awareness and online reputation, Content management (including website), Producing and editing videos and posts.

2016-2017  

A nonprofit organization for promoting culture and art

Marketing and managing the online global marketplace for arts and design products created by Palestinian artists.

2004-2015

Marketalents

Marketing Strategy, Advertising & PR

My responsibilities included developing marketing and branding strategies, managing advertising and digital campaigns, producing corporate events, conducting market research and PR, creating promotional videos. Coordinating training programs for entrepreneurs and business owners. Guiding courses, workshops on various topics on marketing.

EXPERTISE
EXPERTIES

BUSINESS CONSULTAION

  • Build & Manage Strong Brands

WORKSHOPS

  • Personal Branding on Social Media

  • Brand Storytelling for Digital Marketing.

SPEAKING

  • Conferences, Seminars

PERSONAL CONSULTAION

  • Build Personal Brand Online/Offline

COURSESj

  •  Branding, Positioning, and Differentiation                                  Strategy

  •  Branding and Social Impact:  The cooperation between the business sector and non-profit                  organization 

WEB EVENTS

  • Webinar, Zoom, Live

WHY ME
WHY ME

Four basics that create my
A.D.E.L
action strategy

Up to date with the latest digital advancements

DIGITAL CHANNELS

Exposed to huge knowledge as a PhD student

ACADEMY

More than 15 years experience in marketing

EXPERIENCE

Ongoing learning through global courses and conferences

LEARNING

LECTURES & WORKSHOPS
LECTURS&WORKSHOPS
TRAINING&CONFERENCES
TRAINING & CONFERENCES
MEDIA & SPEAKING
MEDIA